"What an insult. I actually think the Midwest is an incredible source of richness. Start with the urban center of Chicago, which is at the forefront" of the food business. "Then go back a step: Sometimes we forget the agricultural space is in flyover country. Our food comes from there. As consumers, we're getting more and more aware of where our food comes from, and the connection to planetary health is an opportunity in the Midwest to stand up proudly. There's a lot of innovation there, happening across the spectrum."
--Brigette Wolf, global head, SnackFutures unit of Mondelez International, in an interview, April 8, 2021
